Case Study: Real Goodness

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The Challenge

Real Goodness, a subsidiary of Valio, Inc., the makers of Finlandia Cheese, was created to sell a new line of lactose-free dairy products. The website was designed by an advertising and marketing company. Custom programming was needed to build a store locator, Insider’s Club form, and data import system.

The Solution

Sidian Consulting was hired to add the back-end management interface that drove the Insider’s Club, store locator and data import system.

The Results

• Easy for customers to sign up for the Insider’s Club to get member benefits.
• Easy management of Insider’s Club members’ information for contests and coupons.
• Integration with Coupons, Inc. coupon system so customers can download and print coupons directly from the website.
• Automatic, scheduled data import of new, solicited customer information from external lists received from marketing companies.