Case Study: Innovation Data Processing

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The Challenge

Sidian Consulting was hired to create the structure for a website based on the design of our partner, Weinrich Advertising, for their client Innovation Data Processing. We were also tasked with developing an administration portal to manage custom functionality on the website.

The Solution

Create a large website with HTML and CSS, leveraging Adobe ColdFusion and Microsoft SQL Server for specific processes.

An administration portal was developed to address key functionality desired by the client.

• User Management with permissions to specific administration functions.
• Fully customized HTML/Plain Text Email Campaigns and Management
• Page Redirect Management used for tracking the effectiveness of magazine ads and online marketing.
• Pop-Up Contact Management system to help website users on specific pages of the website.
• Page-specific pop-up notification windows for specific products and services.
• White-paper request data collection form with auto-response and database storage of request.

The Results

An informative and information-packed website for customers and potential customers to learn about IDP’s products and services. An administration system with functionality that works on a granular level to make the user experience better through the use of page-specific and direct email marketing based on client/user interests.